Hãy viết lại bài viết dài kèm hashtag về việc đánh giá sản phẩm và mua ngay tại Queen Mobile bằng tiếng VIệt: Walmart reportedly acquiring Vizio TVs for $2 billion to fight Amazon Fire TV and Roku

Mua ngay sản phẩm tại Việt Nam:
QUEEN MOBILE chuyên cung cấp điện thoại Iphone, máy tính bảng Ipad, đồng hồ Smartwatch và các phụ kiện APPLE và các giải pháp điện tử và nhà thông minh. Queen Mobile rất hân hạnh được phục vụ quý khách….
_____________________________________________________
Mua #Điện_thoại #iphone #ipad #macbook #samsung #xiaomi #poco #oppo #snapdragon giá tốt, hãy ghé [𝑸𝑼𝑬𝑬𝑵 𝑴𝑶𝑩𝑰𝑳𝑬] ✿ 149 Hòa Bình, phường Hiệp Tân, quận Tân Phú, TP HCM
✿ 402B, Hai Bà Trưng, P Tân Định, Q 1, HCM
✿ 287 đường 3/2 P 10, Q 10, HCM
Hotline (miễn phí) 19003190
Thu cũ đổi mới
Rẻ hơn hoàn tiền
Góp 0%

Thời gian làm việc: 9h – 21h.

KẾT LUẬN

Hãy viết đoạn tóm tắt về nội dung bằng tiếng việt kích thích người mua: Walmart reportedly acquiring Vizio TVs for $2 billion to fight Amazon Fire TV and Roku

Walmart might be eyeing TV manufacturer Vizio as it aims to aggressively restructure its TV business and strengthen its ads potential, according to a new repot.

The report, headed up by The Wall Street Journal, suggests that the potential $2B purchase could be an attempt on Walmart’s part to not only take on more affordable TV manufacturing giants, like Roku and Amazon Fire TV, but likewise strengthen its advertising business, which is intended to double from by 2024.

Onn, through Vizio it could garner an instant foothold into the industry with arguably one of the most well-known affordable TV makers in the business. 

More importantly, this would also allow Walmart a veritable gold mine in the form of years’ worth of Vizio user data, in tandem with a platform ripe for advertising.

Can Vizio and Walmart take on Samsung and LG?

According to the WSJ, which posted its initial report on Tuesday, Walmart is seeking to purchase budget TV manufacturer Vizio for $2B. If the deal goes through, it could give the mega retailer well over a fifth of the US TV industry and could allow it more leeway for its surging ads business, Walmart Connect.

Walmart has been headstrong over the past several years in strengthening its advertising arm, saddling up alongside Roku in 2022 for shoppable ads via the TV manufacturer’s interactive OS. Last year it even collaborated with Innovid and its so-called Dynamic Creative Optimization solution, which leverages AI to fuel both interactive connected TV (CTV) messages for improved and engaging adverts.

Through the ownership of Vizio, Walmart would have the potential to reach nearly 18 million users, a significant chunk of potential customers that could be used to sell a number of goods beyond Walmart shelves. As per Insider Intelligence (thanks Reuters), Vizio TVs account for nearly 70% of Walmart’s TV sales, which potentially gives the retailer extra incentive to buy into its ecosystem.

And, if that wasn’t enough, Walmart could leverage its new control over Vizio by plastering a variety of different ads within its stores, thus reaching a potential 37 million daily shoppers across its over 10,000 global stores, about half of which are US-based.

When asked via email about the validity of the $2B deal, Vizio PR said to Tom’s Guide, “No comment at this time.” The WSJ added that the deal is still ongoing and could potentially miss its mark, relaying information provided via those familiar with the potential buyout.

If the deal goes through, which relies solely on Vizio CEO William Wang, it will put Walmart in direct competition with alternative budget TV makers Roku and Amazon Fire TV. Interestingly, Walmart already has an ongoing exclusive deal with Roku, mentioned previously, which allows Walmart products to be sold via its Roku OS.

How a Walmart-owned Vizio brand will stack up against long-time rivals Samsung and LG is anyone’s guess, but if it results in cheaper, quality TVs on Walmart store shelves all over the country — as well as in Walmarts in the 19 other countries in which the company operates — then Samsung and LG might be in trouble.

More from Tom’s Guide